ABOUT US

The Meaning of Nafas

In Arabic, Nafas carries a dual meaning both breath and soul. It represents the invisible essence that connects life, emotion, and memory. At Nafas, every fragrance is born from this belief: that scent is more than aroma, it’s a reflection of the soul, a whisper of who we are. Our creations are crafted to move beyond the surface, to awaken something timeless within transforming every breath into an intimate story of identity, heritage, and feeling.

Born in the heart of the United Arab Emirates,
Nafas was founded with a vision to unite heritage
and modernity.

Inspired by the deep roots of Middle Eastern
perfumery and guided by contemporary artistry, we
craft scents that reflect both tradition and
innovation.

Every creation is meticulously blended with purpose
to feel authentic, versatile, and deeply personal.

Our Mission

To craft fragrances that transcend
trends, blending heritage and modernity into
scents that are both soulful and versatile.

One of the most influential voices in the Arab world, Nafas is an
extension of her lifelong passion for fragrance. Known for her
creativity and authenticity, Noor envisioned Nafas as a brand that
speaks beyond identity, a brand for everyone who seeks
meaning in scent.

Her journey from storyteller to creator brings a rare emotional
depth to each fragrance, blending Arab heritage with a modern
global spirit.

Founded by Noor Stars

Why Nafas

We are not just another fragrance brand, we are a house of meaning. Made in the UAE, crafted for the world, and created for those who seek more than a scent those who seek a story.

Nafas redefines niche perfumery with accessible luxury, cross-cultural artistry, and a universal sense of belonging.
 It is where heritage breathes new life into modern expression.

Why Nafas

We are not just another fragrance brand, we are a house of meaning. Made in the UAE, crafted for the world, and created for those who seek more than a scent those who seek a story.

Nafas redefines niche perfumery with accessible luxury, cross-cultural artistry, and a universal sense of belonging.
 It is where heritage breathes new life into modern expression.

Every Nafas fragrance begins with truth — honest ingredients, genuine craftsmanship, and emotional depth. We stay true to our origins and our vision, crafting scents that carry both integrity and intention. Authenticity isn’t a promise — it’s the essence of who we are.
Our creations are built on mastery — each scent composed by artisans devoted to the fine art of perfumery. Every note, every blend, and every detail is shaped with care and precision. This is craftsmanship that transforms fragrance into timeless art.
Nafas bridges tradition and innovation, bringing the richness of Middle Eastern perfumery into a modern world. We celebrate heritage not as history, but as a living source of inspiration. The result — fragrances that feel both eternal and distinctly contemporary.
Every Nafas scent is crafted in limited numbers, made for those who seek rarity over repetition. We believe true luxury lies in individuality — in owning something that feels entirely yours. To wear Nafas is to carry a signature few others will ever share.

For those who move with purpose.